{"product_id":"border-radio-quacks-yodelers-pitchmen-psychics-and-other-amazing-broadcasters-of-the-american-airwaves-revised-edition","title":"Border Radio: Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing Broadcasters of the American Airwaves, Revised Edition","description":"\u003cp\u003eBefore the Internet brought the world together, there was border radio. These mega-watt \"border blaster\" stations, set up just across the Mexican border to evade U.S. regulations, beamed programming across the United States and as far away as South America, Japan, and Western Europe.\u003c\/p\u003e \u003cp\u003eThis book traces the eventful history of border radio from its founding in the 1930s by \"goat-gland doctor\" J. R. Brinkley to the glory days of Wolfman Jack in the 1960s. Along the way, it shows how border broadcasters pioneered direct sales advertising, helped prove the power of electronic media as a political tool, aided in spreading the popularity of country music, rhythm and blues, and rock, and laid the foundations for today's electronic church. The authors have revised the text to include even more first-hand information and a larger selection of photographs.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gene Fowler\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Texas Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 371\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.03h x 6.10w x 0.95d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780292725355\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eGene Fowler and Bill Crawford are freelance writers in Austin, Texas.\u003cbr\u003e\u003c\/p\u003e","brand":"University of Texas Press","offers":[{"title":"Paperback","offer_id":53324761792810,"sku":"9780292725355","price":44.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/4553\/1946\/files\/img_2ab206fa-30e2-490c-bb3b-3f8498f34e7c.jpg?v=1793059359","url":"https:\/\/delvanta.shop\/products\/border-radio-quacks-yodelers-pitchmen-psychics-and-other-amazing-broadcasters-of-the-american-airwaves-revised-edition","provider":"Whitmore Lane","version":"1.0","type":"link"}